gjep by the numbers
Q1 2021
Last updated: 4.11.2021
Prospect Development
It’s been a busy start to the year, including lots of new leads and a couple of early wins, including our 20th Jump-Start participant and Cloudrise, a tech company that recenty announced new Grand Junction headquarters with rapid expansion plans.
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prospect level II
prospect level III
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jump start
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TOP SOURCES
- DIRECT INQUIRY 47%
- Local referral 26%
- OTHER 19%
- state referral 8%
TOP Industries
- OUTDOOR REC 35%
- Agribusiness 15%
- manufacturing 14%
- tech 12%
GJEP IN ACTION
- GJEP 2021 Fundraising Campaign Kick-Off
- BLM Roundtable with Gov. Polis, Sen. Bennett, Sen. Hickenlooper and Rep. Boebert
- Colorado Concerns Transportation Committee – Press Conference
- Women in Leadership – GROWL Connex webinar
- GJEP Welcome Wagon Kick-off
- ONGOING: Daily Sentinel monthly column and monthly show on KAFM Community Radio
EARNED MEDIA
277 placements
That’s more than 50% of the total placements achieved last year!
$3.2 million in ad equivalency
3x total ad equivalency in 2020.
reach of 340 MILLION
12x the reach in Q1 2020,
thanks in part to a press release on QuikRstuff distributed in January.
Cloudrise Ramps Up Growth with New Grand Junction HQ
After a very successful first year in business, cybersecurity startup Cloudrise recently relocated its headquarters from Denver to Colorado’s Grand Valley.
Economic Impact of BLM HQ in Grand Junction Totals $11 Million
GJEP has calculated the initial economic impact of the BLM HQ in Grand Junction as $11 million, a significant boost to the community.
Mfg Startup QuikRStuff Expands with New Funding
After a successful fundraising round, bike rack manufacturer QuikRStuff installed new CNC machines at its Grand Junction factory, allowing the startup to officially kick off its much-awaited next product run. Read more from The Daily Sentinel below - or...
paid advertising
Reached a target audience of 1 million+
GJEP is embracing a slimmed-down advertising approach in 2021, focusing media placements on media outlets that provide significant value-add and support our role as an economic development leader on the Western Slope. Q1 ads have appeared in the Sentinel Chamber Business Update and Real Estate Guide, ColoradoBiz, Colorado Sun, Spoke+Blossom and Innovation & Tech Today. We also continue our ongoing behavioral targeting and retargeting digital campaigns with Multview.
website
GJEP.org had
total unique visitors
YOY unique visitation is up more than 36%, including new visitors. The number of sessions is up over 83% and pageviews are up over 62%. We are keeping an eye on the bounce rate, which increased by 11%.
social media presence
followers
followers
followers
followers
GJEP DIGITAL AMBASSADORS
In February, we launched a digital ambassador program, inviting a limited group of locals with a strong and positive social media presence to share GJEP news stories with their networks. The effort allows us to amplify our social media reach. To date we have 22 ambassadors who have combined shared 31 posts with over 3,000 impressions.
