gjep by the numbers

q1 2022

Updated: 4.7.2022

Prospect Development

We started 2022 with an early win. After a long and collaborative effort among the Grand Valley economic development partners and the state, West Star Aviation committed to stay and embark on a major expansion in Grand Junction. 

general

leads

prospect level I

prospect level II

prospect level III

wins

jump start

leads

prospect level I

prospect level II

prospect level III

wins

TOP SOURCES

  • DIRECT INQUIRY 48% 48%
  • Local + state referrals 32% 32%
  • OTHER 12% 12%
  • gjep board member 8% 8%

TOP Industries

  • OUTDOOR REC 32% 32%
  • tech 16% 16%
  • manufacturing 12% 12%
  • Agribusiness 12% 12%

GJEP IN ACTION

    Q1

    • Welcomed new Community Relations Manager, Britain Garza
    • Presented at Railroad 101, a GJ Chamber-led event
    • Co-hosted the first Spring 2022 semester GJ Career Passport Event with the GJ Chambers After Hours
    • Launched the 2022 cohort of GJEP’s Welcome Wagon
    • Sponsored Rise of Remote and participated in a roundtable discussion with community stakeholders and Aaron Bolzle, founding director of Tulsa Remote
    • Steve Jozefczyk presented at a Colorado Mesa University Outdoor Recreation event
    • Pushed WCES planning in full swing

    ONGOING

    • Daily Sentinel monthly column and monthly show on KAFM Community Radio

    EARNED MEDIA

    39 placements

    $434,000 in ad equivalency

    reach of 4 MILLION

    Grand Junction Recovering Jobs Faster than Rest of State

    Last week, The Daily Sentinel shared a positive news article that suggests the Grand Junction Metropolitan Statistical Area - an area covering Mesa County, Colorado - has been recovering from the pandemic faster than the rest of Colorado. Per the article, the Grand...

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    Dos Rios Developers Announce Retail Multiplex

    The people behind the Dos Rios riverfront development in Grand Junction have announced a new 35,000 square foot multiplex that will incorporate retail, food and beverage, per The Daily Sentinel. All with a Colorado vibe. Here's more from the story: " According to a...

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    paid advertising

    Reached over 805 thousand 

    In Q1, GJEP advertised alongside a Colorado feature in Site Selection magazine and online, as well as in the Sentinel’s Chamber update, Spoke+Blossom, The Business Times and online on ColoradoBiz, the Colorado Sun, and Innovation & Tech Today. GJEP also continued paid search and display ad campaigns via Multiview. Messaging was around key industries and lifestyle, as well as specific to WCES.

    website

    GJEP.org had

    total unique visitors

    Q1 2022 visits are up from last quarter, as are sessions and page views. However, session duration was down from last quarter, while the bounce rate increased. GJEP adjusted its display ad campaigns and paid search toward the end of Q1, which is anticipated to improve these numbers. 

    social media presence

    followers

    followers

    followers

    followers

    GJEP DIGITAL AMBASSADORS

    In February 2021, we launched a digital ambassador program, inviting a limited group of locals with a strong and positive social media presence to share GJEP news stories with their networks. The effort allows us to amplify our social media reach. To date we have 29 ambassadors. In Q1, they have shared 6 posts 28 times, earning over 3,000 impressions.

    ongoing efforts

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    Employee Relocation Support : Welcome Wagon

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    freight/transportation study

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    real estate development support

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    gj career passport program: cmu students/grads and local business

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    opportunity zones

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    jump-start tax credit program

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