gjep by the numbers

Q1 2021

Last updated: 4.11.2021

Prospect Development

It’s been a busy start to the year, including lots of new leads and a couple of early wins, including our 20th Jump-Start participant and Cloudrise, a tech company that recenty announced new Grand Junction headquarters with rapid expansion plans.

general

leads

prospect level I

prospect level II

prospect level III

wins

jump start

leads

prospect level I

prospect level II

prospect level III

wins

TOP SOURCES

  • DIRECT INQUIRY 47% 47%
  • Local referral 26% 26%
  • OTHER 19% 19%
  • state referral 8% 8%

TOP Industries

  • OUTDOOR REC 35% 35%
  • Agribusiness 15% 15%
  • manufacturing 14% 14%
  • tech 12% 12%

GJEP IN ACTION

  • GJEP 2021 Fundraising Campaign Kick-Off
  • BLM Roundtable with Gov. Polis, Sen. Bennett, Sen. Hickenlooper and Rep. Boebert 
  • Colorado Concerns Transportation Committee – Press Conference
  • Women in Leadership – GROWL Connex webinar
  • GJEP Welcome Wagon Kick-off
  • ONGOING: Daily Sentinel monthly column and monthly show on KAFM Community Radio

EARNED MEDIA

277 placements

That’s more than 50% of the total placements achieved last year!

$3.2 million in ad equivalency

3x total ad equivalency in 2020.

reach of 340 MILLION

12x the reach in Q1 2020,
thanks in part to a press release on QuikRstuff distributed in January.

Mfg Startup QuikRStuff Expands with New Funding

After a successful fundraising round, bike rack manufacturer QuikRStuff installed new CNC machines at its Grand Junction factory, allowing the startup to officially kick off its much-awaited next product run. Read more from The Daily Sentinel below - or...

read more

paid advertising

Reached a target audience of 1 million+

GJEP is embracing a slimmed-down advertising approach in 2021, focusing media placements on media outlets that provide significant value-add and support our role as an economic development leader on the Western Slope. Q1 ads have appeared in the Sentinel Chamber Business Update and Real Estate Guide, ColoradoBiz, Colorado Sun, Spoke+Blossom and Innovation & Tech Today. We also continue our ongoing behavioral targeting and retargeting digital campaigns with Multview. 

website

GJEP.org had

total unique visitors

YOY unique visitation is up more than 36%, including new visitors. The number of sessions is up over 83% and pageviews are up over 62%. We are keeping an eye on the bounce rate, which increased by 11%.

social media presence

followers

followers

followers

followers

GJEP DIGITAL AMBASSADORS

In February, we launched a digital ambassador program, inviting a limited group of locals with a strong and positive social media presence to share GJEP news stories with their networks. The effort allows us to amplify our social media reach. To date we have 22 ambassadors who have combined shared 31 posts with over 3,000 impressions.

ongoing efforts

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Employee Relocation Support : Welcome Wagon

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freight/transportation study

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blm hq: keep it in gj

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covid-19 recovery

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housing needs assessment

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LCDC and Riverfront at Las Colonias plaza development

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passport program: cmu students and grads

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opportunity zones

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jump-start tax credit program

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