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Top US Mountain Biking Destination Woos European Bike Industry

Distributed on behalf of the City of Fruita and MRP

MRP Celebrates its 25thAnniversary by Hosting Mayor, City Manager of Fruita, Colorado, at Eurobike

Fruita, CO (September 1, 2016) –MRP, a manufacturer of high-end bike parts based in Colorado’s Grand Valley is helping the local mountain-biking mecca, Fruita, recruit international bike businesses to locate in the city. Fruita’s Mayor and City Manager hosted a media and prospective business event in partnership with MRP today at Eurobike, the world’s premier tradeshow for the bike industry, held in Friedrichshafen, Germany. They discussed why Fruita is thei deal location for relocation or for setting up a U.S. office.

“Just minutes away from our offices and connected by a brand-new bike path along the Colorado River, I’m proud to call Fruita my home for over a decade. Not only are the local trails prime testing grounds for our products, they are equally enjoyed by our staff and visiting partners. It is truly a great place to work and live,”said NoahSears, MRP Brand Manager.

Fruita is ranked Colorado’s #1 Adventure Town and one of America ‘s top 20 Coolest Outdoor Towns. A western Colorado city of 13,000 in population located in Colorado’s Grand Valley of over 150,000 people, Fruita is home to world-renown mountain biking with multiple trailheads and hundreds of miles of singletrack that extends all the way to Moab, Utah. Fruita’s singletrack offers all types of terrain, from red dirt to slick rock and all levels of expertise from highly technical to super-fast, roller-coaster like trails in the desert.With 245+ days of sunshine and a mild climate, you can ride all year long while stillbeing able to access high elevations and winter sports within an hour drive. Road cycling through Colorado National Monument also offers world-class terrain and views.

The City of Fruita has 68+ acres of land in between downtown and the famous Kokopelli trailhead that is ready for businesses to locate on lakefront lots with interstate, railroad andh ighway access. The lots have all improvements including streets, sidewalks, water, electric, fiber and sewer. These lots have build-to-suit lease or purchase options and incentives available. The City is also designing and constructing paved and soft-surface singletracktrails that connect the industrial business park to downtown and a major mountain bike trailhead. See www.fruita.tv for more information.

MRP has been located in nearby Grand Junction since 2000. The facility there is home to nearly all functions of the company; including sales, marketing, design and engineering, and much of their production. The picturesque Colorado location and its ample recreational opportunities have been assets to recruitment and retention. MRP is celebrating 25 years of producing ground-breaking and industry-leading chainguide and drivetrain products. Their critically acclaimed suspension line is growing with the addition of the much anticipated Ribbon suspension fork, debuting at Eurobike.

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