It is no surprise that Governor Hickenlooper calls our community an anchor for Colorado’s outdoor recreation industry. Colorado’s Grand Valley offers opportunity and lifestyle most never even imagine. With an average of over 250 days of sunshine and the ability to pave trails from snowcapped mountains to the desert in the same day, our residents proudly blur the lines between work and play.

Outdoor recreation at its finest in Colorado's Grand Valley


Six Reasons to Make Our Outdoor Playground Your Testing Ground:


Outdoor recreation businesses thrive here –

just ask MRP, Loki Clothing, DT Swiss USA and Leitner-Poma USA, just a handful of the companies that are headquartered here.


Colorado takes outdoor recreation seriously, and so does the Grand Valley.

GJEP and our economic development partners work closely with Colorado’s Outdoor Recreation Industry Office to create opportunity for outdoor recreation businesses.

Mountain Biking mecca Fruita CO


Colorado’s Grand Valley encompasses a 20-mile radius, from over 10,000 feet elevation on top of the Grand Mesa to 4,500 feet in the desert. Companies and residents alike take advantage of 10,000 miles of trails, 300+ lakes, two rivers, vast plains, mesas and mountains to test out the latest gear and products. See the vital stats.
The Fruita Business Park offers scenic sites that are shovel-ready.


The Riverfront at Las Colonias business park and Greenway Industrial Park offer companies shovel-ready and build-to-suit sites tailored to the outdoor recreation industry. Enjoy river, lake or trail access from your facility, with all utilities in place and close to transportation. Explore sites.

Winter Season, Powderhorn Mountain Resort, Colorado's Grand Valley


Colorado’s Grand Valley is your market.

Our residents are active adventurists who love the outdoors. Learn more.

The Colorado and Gunnison Rivers play a huge part in Colorado Grand Valley living


The Outdoor Recreation Coalition of the Grand Valley is one of several organizations that unifies an industry that employs over 2,000 people and contributes $300 million to the local economy.

Outdoor Recreation Industry Peers

Bonsai Design |  Leitner Poma | DT Swiss | Savvy Cycles | Loki | MRP | Wiggy’s | Powderhorn Mountain Resort | Innovative Textiles | Vintage Overland

A Support Network for Outdoor Recreation

Colorado Outdoor Industry Office | COPMOBA | Grand Valley Trails Alliance | Greater Grand Junction Sports Commission | Outdoor Recreation Coalition | Bureau of Land Management | U.S. Forest Service

Bonsai Design Aerial Adventures Grand Junction COMeet a family-owned business that found success in adventure: Bonsai Design

Hand-crafted in Colorado’s Grand Valley, for adventurers everywhere: Vintage Overland Vintage Overland caravan, made in Colorado's Grand Valley

Download: GJEP Outdoor Recreation Industry Brochure
Download: OIA’s 2017 State of Outdoor Recreation Industry in Colorado

Industry News and Events

Riverfront at Las Colonias Breaks Ground

April 5, 2018 - Last Friday, the City of Grand Junction hosted a celebration and groundbreaking for the Riverfront at Las Colonias Park business park and recreational development slated to open in Spring 2019. Here's

  • Riverfront at Las Colonias Park is a business park in Grand Junction CO, catering to the outdoor recreation industry

Outdoor Recreation Business Park Takes Shape

March 29, 2018 - Tomorrow marks the groundbreaking for the much-anticipated Riverfront at Las Colonias business park. The park, which will be anchored by Grand Junction-based Bonsai Design, will cater specifically to outdoor recreation businesses

  • Another Grand Day shot at the Cameo Shooting and Education Complex in Palisade, CO

World-Class Shooting Complex Begins Construction in Palisade

March 27, 2018 - Last week, Newschannel 5 reported on the construction that has begun on the Cameo Shooting and Education Complex in Palisade. The unique 1,800-acre property will transform from an old mining site

  • outdoorcapitalco.com

Outdoor Recreation is Big Business, GJEP Delegation Says Bring it Here

February 15, 2018 - In its latest issue, The Business Times takes a look back  the 2018 Outdoor Retailer Winter Market and the delegation that joined GJEP in Denver last month to promote Colorado's Grand Valley,

PHOTO CREDITS for this page

Reason 1: Leitner-Poma of America
Reason 4: Tyler Logan/City of Fruita
Reason 5: Powderhorn Mountain Resort
Reason 6: Grand Junction Visitor & Convention Bureau

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