It is no surprise that Governor Hickenlooper calls our community an anchor for Colorado’s outdoor recreation industry. Colorado’s Grand Valley offers opportunity and lifestyle most never even imagine. With an average of over 250 days of sunshine and the ability to pave trails from snowcapped mountains to the desert in the same day, our residents proudly blur the lines between work and play.

Outdoor recreation at its finest in Colorado's Grand Valley


Six Reasons to Make Our Outdoor Playground Your Testing Ground:


Outdoor recreation businesses thrive here –

just ask MRP, Loki Clothing, DT Swiss USA and Leitner-Poma USA, just a handful of the companies that are headquartered here.


Colorado takes outdoor recreation seriously, and so does the Grand Valley.

GJEP and our economic development partners work closely with Colorado’s Outdoor Recreation Industry Office to create opportunity for outdoor recreation businesses.


Colorado’s Grand Valley encompasses a 20-mile radius, from over 10,000 feet elevation on top of the Grand Mesa to 4,500 feet in the desert. Companies and residents alike take advantage of 10,000 miles of trails, 300+ lakes, two rivers, vast plains, mesas and mountains to test out the latest gear and products. See the vital stats.


We have sites dedicated to outdoor business, such as the Greenway Industrial Park in Fruita, with direct highway-, rail-, lake- and trail access, only minutes from the Colorado National Monument and under 30 minutes from the Grand Junction Regional Airport. Learn more.


Colorado’s Grand Valley is your market.

Our residents are active adventurists who love the outdoors. Learn more.


The Outdoor Recreation Coalition of the Grand Valley is one of several organizations that unifies an industry that employs over 2,000 people and contributes $300 million to the local economy.

Outdoor Recreation Industry Peers

Bonsai Design | Honey Skateboards | Leitner Poma | DT Swiss | Savvy Cycles | Loki | MRP | Wiggy’s | Powderhorn Mountain Resort | Innovative Textiles

A Support Network for Outdoor Recreation

Colorado Outdoor Industry Office | COPMOBA | Grand Valley Trails Alliance | Greater Grand Junction Sports Commission | Outdoor Recreation Coalition | Bureau of Land Management | U.S. Forest Service

Bonsai Design Aerial Adventures Grand Junction COMeet a family-owned business that found success in adventure: Bonsai Design

Hand-crafted in Colorado’s Grand Valley, for adventurers everywhere: Vintage Overland Vintage Overland caravan, made in Colorado's Grand Valley

Download: GJEP Outdoor Recreation Industry Brochure

Industry News and Events

  • MRP receives grant for suspension fork

MRP Bike Receives Advanced Industries Accelerator Grant

May 25, 2017 - Last week, Grand Junction-based manufacturer Mountain Racing Products (MRP) received a grant for its new business, Eko Sports, to develop a new, patented suspension fork for mountain bikes. The grant was

BRAIN Dealer Tour of the Grand Valley kicks off Tuesday

May 16, 2017 - This week we welcome Bicycle Retailer & Industry News to Colorado's Grand Valley for their Dealer Tour. Here's what they've got planned: "Bicycle Retailer & Industry News staff is returning to

Another Step Closer for Outdoor Rec Business Park in Grand Junction

May 5, 2017 - Wednesday evening, the Grand Junction City Council unanimously approved new zoning status to allow the development of a business park and recreational development in Las Colonias Park. Here's more from the

“This is a big deal, folks.” – The Daily Sentinel, April 2, 2017

Last week's City Council vote to retain Bonsai Design and house them within a new $30 million business and recreational development in Las Colonias Park is indeed a big deal. Here's more on the vision: "Discussions

PHOTO CREDITS for this page

Reason 1: Leitner-Poma of America
Reason 4: Tyler Logan/City of Fruita
Reason 5: Powderhorn Mountain Resort
Reason 6: Grand Junction Visitor & Convention Bureau