It is no surprise that Governor Hickenlooper calls our community an anchor for Colorado’s outdoor recreation industry. Colorado’s Grand Valley offers opportunity and lifestyle most never even imagine. With an average of over 250 days of sunshine and the ability to pave trails from snowcapped mountains to the desert in the same day, our residents proudly blur the lines between work and play.

Outdoor recreation at its finest in Colorado's Grand Valley


Six Reasons to Make Our Outdoor Playground Your Testing Ground:


Outdoor recreation businesses thrive here –

just ask MRP, Loki Clothing, DT Swiss USA and Leitner-Poma USA, just a handful of the companies that are headquartered here.


Colorado takes outdoor recreation seriously, and so does the Grand Valley.

GJEP and our economic development partners work closely with Colorado’s Outdoor Recreation Industry Office to create opportunity for outdoor recreation businesses.

Mountain Biking mecca Fruita CO


Colorado’s Grand Valley encompasses a 20-mile radius, from over 10,000 feet elevation on top of the Grand Mesa to 4,500 feet in the desert. Companies and residents alike take advantage of 10,000 miles of trails, 300+ lakes, two rivers, vast plains, mesas and mountains to test out the latest gear and products. See the vital stats.
The Fruita Business Park offers scenic sites that are shovel-ready.


The Riverfront at Las Colonias business park and Greenway Industrial Park offer companies shovel-ready and build-to-suit sites tailored to the outdoor recreation industry. Enjoy river, lake or trail access from your facility, with all utilities in place and close to transportation. Explore sites.

Winter Season, Powderhorn Mountain Resort, Colorado's Grand Valley


Colorado’s Grand Valley is your market.

Our residents are active adventurists who love the outdoors. Learn more.

The Colorado and Gunnison Rivers play a huge part in Colorado Grand Valley living


The Outdoor Recreation Coalition of the Grand Valley is one of several organizations that unifies an industry that employs over 2,000 people and contributes $300 million to the local economy.

Outdoor Recreation Industry Peers

Bonsai Design |  Leitner Poma | DT Swiss | Savvy Cycles | Loki | MRP | Wiggy’s | Powderhorn Mountain Resort | Innovative Textiles | Vintage Overland

A Support Network for Outdoor Recreation

Colorado Outdoor Industry Office | COPMOBA | Grand Valley Trails Alliance | Greater Grand Junction Sports Commission | Outdoor Recreation Coalition | Bureau of Land Management | U.S. Forest Service

Bonsai Design Aerial Adventures Grand Junction COMeet a family-owned business that found success in adventure: Bonsai Design

Hand-crafted in Colorado’s Grand Valley, for adventurers everywhere: Vintage Overland Vintage Overland caravan, made in Colorado's Grand Valley

Download: GJEP Outdoor Recreation Industry Brochure
Download: OIA’s 2017 State of Outdoor Recreation Industry in Colorado

Industry News and Events

  • outdoorcapitalco.com

Outdoor Recreation is Big Business, GJEP Delegation Says Bring it Here

February 15, 2018 - In its latest issue, The Business Times takes a look back  the 2018 Outdoor Retailer Winter Market and the delegation that joined GJEP in Denver last month to promote Colorado's Grand Valley,

  • 2018 The Wright Award finalists Powderhorn and Hot Tomato

Two Grand Valley Businesses Finalists for The Wright Award

February 13, 2018 - The Hot Tomato Café & Pizzeria in Fruita and Powderhorn Mountain Resort are both finalists for 2018's The Wright Award, which celebrates outdoor-inspired innovative businesses across the state. The winner will

  • Outdoor Retailer tradeshow enters Denver, Outdoor Capital of Colorado swoops in

GJEP and Partners to Promote Grand Valley Outdoor Recreation at OR

November 16, 2017 - 'Outdoor Capital of Colorado' has a nice ring to it, doesn't it? That's the basis of a new campaign set to launch next year to promote Colorado's Grand Valley as the

RIVERFRONT Business Park Advances

November 16, 2017 - Last night, Grand Junction City Council took two major steps toward the completion of RIVERFRONT at las colonias PARK. First, they approved a five-member board to oversee the Las Colonias Development

PHOTO CREDITS for this page

Reason 1: Leitner-Poma of America
Reason 4: Tyler Logan/City of Fruita
Reason 5: Powderhorn Mountain Resort
Reason 6: Grand Junction Visitor & Convention Bureau

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