The Rural Jump-Start program encourages economic development and job creation in economically distressed, rural counties of Colorado. This funding supports regional economic and workforce development activities that seek to expand local business, create new good-paying jobs, and strengthen and diversify local economies. The company will receive $15,000 in grant funding to support the launch of its operations, as well as four years of tax benefits through the Rural Jump-Start program. Eligible employees will also receive a state personal income tax credit while the company is in the program.

“We are thrilled that Avatar Offroad chose Grand Junction for its headquarters. Rural Jump Start provides vital support to expand businesses, create good-paying jobs, and foster long-term economic growth and resilience in communities across Colorado,” said Eve Lieberman, OEDIT Executive Director.

Throughout the relocation and site selection process, Avatar Offroad worked closely with the Grand Junction Economic Partnership, which is dedicated to fostering economic development in Mesa County.

“Avatar Offroad represents a powerful addition to Mesa County’s outdoor industry and manufacturing sectors. Their decision to establish headquarters in Grand Junction highlights the strength of our regional infrastructure, skilled workforce, and collaborative business environment. We look forward to supporting their growth and integration into our community as they scale their production and grow in Mesa County,” stated Curtis Englehart, Executive Director of GJEP.

Sponsoring entities like Colorado Mesa University (CMU) help identify business candidates in their communities and work with each business to help ensure its success in the program and in the community. As part of the program, Avatar Offroad will collaborate with CMU to provide internships and apprenticeship opportunities.

“Avatar Offroad offers a unique opportunity to support CMU students pursuing careers in the skilled trades within the outdoor recreation industry. GJEP and OEDIT have been, and continue to be, valued partners in strengthening and diversifying Mesa County’s economy, creating expanded employment opportunities for CMU students,” said Tom Benton, Director of the Maverick Innovation Center at Colorado Mesa University.