In the world of high-performance bicycle components, few names resonate as strongly as DT Swiss. With its global headquarters in Biel, Switzerland, and a network of production and sales sites across Germany, Poland, France, the USA, and Taiwan, DT Swiss has established itself as a leader in the cycling industry. But did you know that the company’s North American operations are rooted right here in Grand Junction, Colorado?

Since opening its Grand Junction subsidiary in 1996, DT Swiss has grown exponentially, making significant investments in both its facilities and the local workforce. What started as a dedicated spoke production facility has evolved into a robust operation featuring a state-of-the-art wheel-building department and a comprehensive service center. The company’s expansion in 2021 into a new, spacious building with modern infrastructure is a testament to its commitment to Grand Junction and the North American market.

North American Headquarters – Grand Junction, Colorado

So why did DT Swiss choose Grand Junction as its North American headquarters? The answer lies in a combination of strategic advantages that the region offers. Grand Junction provides the ideal testing ground for DT Swiss’s innovative products, thanks to the area’s diverse terrain and outdoor culture. Whether it’s the rugged trails of the Colorado National Monument or the smooth roads winding through the valley, the region offers the perfect conditions for putting high-performance bicycle components to the test.

Moreover, Grand Junction’s central location in the United States allows DT Swiss to efficiently serve customers across North America. Coupled with a skilled workforce that understands the intricacies of precision manufacturing and a supportive business environment fostered by organizations like the Grand Junction Economic Partnership (GJEP), it’s no wonder that DT Swiss continues to thrive in this region.

DT Swiss is not just a business operating in Grand Junction; it’s a vital part of the community. As a long-standing contributor to Mesa County’s economy and a dedicated supporter of the Grand Junction Economic Partnership, DT Swiss embodies the spirit of collaboration and innovation that defines our region. Their ongoing investment in local talent and infrastructure underscores their commitment to sustainable growth, both in Grand Junction and beyond.

As DT Swiss continues to innovate and expand, the partnership between the company and Grand Junction grows stronger. GJEP is proud to support DT Swiss in their journey, and we look forward to many more years of shared success.