It is no surprise that Governor Hickenlooper calls our community an anchor for Colorado’s outdoor recreation industry. Colorado’s Grand Valley offers opportunity and lifestyle most never even imagine. With an average of over 250 days of sunshine and the ability to pave trails from snowcapped mountains to the desert in the same day, our residents proudly blur the lines between work and play.

Outdoor recreation at its finest in Colorado's Grand Valley


Six Reasons to Make Our Outdoor Playground Your Testing Ground:


Outdoor recreation businesses thrive here –

just ask MRP, Loki Clothing, DT Swiss USA and Leitner-Poma USA, just a handful of the companies that are headquartered here.


Colorado takes outdoor recreation seriously, and so does the Grand Valley.

GJEP and our economic development partners work closely with Colorado’s Outdoor Recreation Industry Office to create opportunity for outdoor recreation businesses.

Mountain Biking mecca Fruita CO


Colorado’s Grand Valley encompasses a 20-mile radius, from over 10,000 feet elevation on top of the Grand Mesa to 4,500 feet in the desert. Companies and residents alike take advantage of 10,000 miles of trails, 300+ lakes, two rivers, vast plains, mesas and mountains to test out the latest gear and products. See the vital stats.
The Fruita Business Park offers scenic sites that are shovel-ready.


The Riverfront at Las Colonias business park and Greenway Industrial Park offer companies shovel-ready and build-to-suit sites tailored to the outdoor recreation industry. Enjoy river, lake or trail access from your facility, with all utilities in place and close to transportation. Explore sites.

Winter Season, Powderhorn Mountain Resort, Colorado's Grand Valley


Colorado’s Grand Valley is your market.

Our residents are active adventurists who love the outdoors. Learn more.

The Colorado and Gunnison Rivers play a huge part in Colorado Grand Valley living


The Outdoor Recreation Coalition of the Grand Valley is one of several organizations that unifies an industry that employs over 2,000 people and contributes $300 million to the local economy.

Outdoor Recreation Industry Peers

Adventure Bound | Bonsai Design |  Colorado Components | Leitner Poma | DT Swiss | Savvy Cycles | Loki | MRP | Wiggy’s | Powderhorn Mountain Resort | Rim Rock Adventures | Innovative Textiles | Vintage Overland | Seek Outside | Timberleaf Trailers | Squirt Lube | Hill People Gear | Sugarsky | Pedaling Innovations | Sunshine Polishing | RockyMounts – coming Fall 2019!

A Support Network for Outdoor Recreation

Colorado Outdoor Industry Office | COPMOBA | Grand Valley Trails Alliance | Greater Grand Junction Sports Commission | Outdoor Recreation Coalition of the Grand Valley | Bureau of Land Management | U.S. Forest Service

Bonsai Design Aerial Adventures Grand Junction COMeet a family-owned business that found success in adventure: Bonsai Design

Hand-crafted in Colorado’s Grand Valley, for adventurers everywhere: Vintage Overland Vintage Overland caravan, made in Colorado's Grand Valley

Industry News and Events

GJEP Executive Director Defends BLM Move in D.C.

Yesterday, Robin Brown participated in a hearing of the Natural Resources Committee to examine the proposed reorganization of the BLM and the relocation of its headquarters to Grand Junction. Numerous people were invited to speak

BLM Confirms HQ Move To Grand Junction

July 16, 2019 - Today, Interior Secretary David Bernhardt officially announced that the Bureau of Land Management (BLM) will move its headquarters to Grand Junction, including 27 jobs that will be relocated from Washington, D.C.

  • The Colorado River runs through Grand Junction, CO, where the riverfront is getting a makeover through new, mixed use developments.

New Riverfront Live-Work-Play Area Well Underway

May 22, 2019 - This past Sunday, Robin wrote about some of the developments along the riverfront in downtown Grand Junction. Today, reporter Duffy Hayes delves into the plans for Riverfront at Dos Rios with

PHOTO CREDITS for this page

Reason 1: Leitner-Poma of America
Reason 4: Tyler Logan/City of Fruita
Reason 5: Powderhorn Mountain Resort
Reason 6: Grand Junction Visitor & Convention Bureau