June 29, 2017 – While you might be making plans to head out of town and escape the heat this 4th of July, a number of tourists are making plans to come here and experience a long weekend on “the best slope”. Tourism is a key economic driver in Colorado’s Grand Valley regardless of the season or temperature, just take a look at these powerful numbers from the Grand Junction Visitor & Convention Bureau (VCB):
Mesa County welcomed over 1.6 million visitors who stayed in local hotel and lodging properties in 2016, totaling $1.416 million in lodging taxes and $12.8 million in sales tax revenues collected.
12,000+ visitors used the Grand Junction Visitor Center in 2016 – representing over 50 countries.
The county reported 5,500 local tourism related jobs in 2016, which is 10.8% of all Mesa County jobs and puts $139.88 million in wages and salaries into our local economy.
Travel is one of the top three industries in Colorado and a major driver of the economic growth in Grand Junction – in 2016, direct travel spending totaled $281 million.
GJEP is fortunate to have the Grand Junction VCB as a partner in our economic development efforts, and as a sponsor behind Grand Day 2.0, a video project that takes viewers through the Valley’s amazing outdoor playground.
Learn more about the VCB’s involvement and impact on the community here.