Excellent quality of life is critical to the attraction, motivation and retention of skilled and talented workers, which are essential to the success of growing a business. The Grand Junction area's exceptional quality of life is attractive to businesses, individuals and tourists alike. The combination of spectacular scenery and recreational opportunities, excellent climate and air quality, arts and cultural facilities as well as superb health care and public school system make the Grand Junction area an easy choice. Reasonable cost of living levels, low crime rates and a great choice of neighborhoods and residences add to the Grand Junction area's overall attractiveness, to both young and old.
Colorado has consistently been voted high in "Most Livable State" rankings, and the Grand Junction area is no exception.